{"id":11928,"date":"2021-05-21T14:13:21","date_gmt":"2021-05-21T11:13:21","guid":{"rendered":"https:\/\/atomic-temporary-188248578.wpcomstaging.com\/?page_id=11928"},"modified":"2025-02-13T16:14:15","modified_gmt":"2025-02-13T16:14:15","slug":"journalism-and-media-studies","status":"publish","type":"page","link":"https:\/\/tridi.org\/academic-unit\/journalism-and-media-studies\/","title":{"rendered":"National Certificate in Journalism and Media Studies"},"content":{"rendered":"\t\t
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Journalism and Media Studies<\/h2>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t<\/a>\n\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Description<\/strong><\/h4>

The National Certificate in Journalism and Media Studies equips students with essential skills in reporting, writing, editing, and broadcasting. The program prepares them for careers in journalism, media, and communication, with a focus on ethical storytelling and digital media literacy.<\/p>

Modularization of the Program:<\/strong><\/p>

The NCJM curriculum is based on a modular system. Continuous assessments are carried out as a Competence-Based Education and Training requirement. Each module contains sub-modules to help students understand core tasks through applied knowledge, practical environments, and professional attitudes. Students will also carry out real-life projects to practice the knowledge and competencies acquired in class.<\/p>

Program Learning Outcomes<\/strong><\/h4>

By the end of this program, learners should be able to:<\/p>

  1. Observe different cultures through interaction with various categories of people.<\/li>
  2. Creatively search for and produce information.<\/li>
  3. Apply appropriate technology to collect, process, and store information.<\/li>
  4. Critically analyze societal issues and disseminate information.<\/li>
  5. Write accurate, objective, fair, and balanced stories.<\/li><\/ol>

    Program Objectives<\/strong><\/h4>
    1. Familiarize learners with the fundamentals of media, including types, functions, and impact on society.<\/li>
    2. Develop skills in research, writing, editing, and reporting for various media platforms.<\/li>
    3. Encourage critical thinking and media literacy to analyze and evaluate media content.<\/li>
    4. Enhance written, verbal, and visual communication skills for effective storytelling.<\/li>
    5. Prepare students for entry-level positions in media organizations, newspapers, magazines, television, radio, and online media.<\/li>
    6. Instill an understanding of ethical principles and professional standards in journalism and media practices.<\/li>
    7. Educate students on using digital tools and technologies for content creation, distribution, and consumption.<\/li>
    8. Develop research skills to investigate and analyze media-related topics and issues.<\/li><\/ol>

      Major Modules Covered<\/strong><\/h4>
      1. Fundamentals of Mass Communication<\/li>
      2. Principles of News Writing and Reporting<\/li>
      3. Principles of Radio Production<\/li>
      4. Ethics in Journalism<\/li>
      5. Social Concepts in Media<\/li>
      6. Public Speaking<\/li>
      7. Principles of Public Relations<\/li>
      8. Principles of Economics<\/li>
      9. Computer Applications<\/li>
      10. Elements of Entrepreneurship Development<\/li>
      11. Writing for the Media<\/li>
      12. Contemporary Media Applications<\/li>
      13. Fundamentals of Media Law<\/li>
      14. Principles of Photojournalism<\/li>
      15. Principles of Advertising<\/li>
      16. Principles of Television Production<\/li>
      17. Video Editing and Production<\/li>
      18. Basic Kiswahili<\/li>
      19. Fundamentals of Political Science<\/li><\/ol>

        Note:<\/strong><\/p>