GOOD PROGRAMMES NEED GOOD STORIES.

On 5–6 August, SIYEP partner Communications Officers/Focal Persons gathered at Gudie Leisure Farm, Najjera, Kampala, for a two-day capacity-building workshop.

The objective was simple; Make programme communication more useful, more credible and more strategic.

The workshop covered;

• Impact storytelling;
• The SIYEP Communications M&E framework
• Photography
• Videography
• Reputational risk
• Crisis communication
• Social media
• Policy Thought Leadership.

Participants did not simply listen, they worked through impact story exercises, reviewed a story checklist and rubric, practised group presentations and developed a reputational risk and crisis communication strategy.

The lesson hers is thatthe strongest story is rarely, “TRIDI conducted a training.” The stronger story is, “A trainer changed the way she teaches and now learners are being assessed differently,”  “A young woman entered a male-dominated trade and demonstrated that she belongs there,” “A TVET identified a market gap and changed its training response.”

That is the difference between documentation and storytelling. Our communication promise is that we Capture the evidence, Find the human story, Show the change, tell the truth, and Make people care.

Good communication starts with knowing the story or message that needs to be captured before the activity happens.